What Mr. Selfridge made me think on

Shopping habits, the effect of mass production on fashion

The truth is that the procurement of clothing hasn’t always been easy. Prior to the 1800’s and the power-loom, two-tread sewing machine, size/grade patterns, automobiles, movies, wars and digital technology, clothing items were made at home or on demand by placing a custom order with a local tailor or seamstress. Specifically, our story of ready-made clothing starts with two technological innovations, the power-loom and the mass production of textiles.”


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