It’s tough to experiment with a billion people watching. At that scale, Facebook’s mantras of “move fast and break things” and “Done is better than perfect” don’t quite work. But it’s exactly those philosophies Facebook needs to discover the lean, single-purpose experiences people want on mobile. That’s why it’s formed the Facebook Creative Labs.
It’s an initiative that gives small teams the freedom to form within the company and build standalone apps or other projects that live outside the core Facebook experience. It’s not a physical space or formal reorganization of the company, but a way to explore new forms of social connection.
Today, Facebook unveiled the first child of the Creative Labs, a news reader app called Paper. A fifteen person team worked for well over a year to build this standalone app that reimagines the News Feed as a highly tactile, visually immersive mobile newspaper. [Check out…
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